Enabling rapid business model innovation and growth

The pandemic brought to light the importance of agility and adaptability in the face of change. To be able to pivot quickly and meet the ever-changing needs of customers, enterprises are increasingly focusing on service-centric business models that provide recurring revenue streams. To better understand these trends, Microsoft commissioned Forrester Consulting to explore where companies are succeeding, struggling and investing to move toward service-centric business models and project-based operations. Read this blog for a summary of findings focusing on three major areas of needs.

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